Today I would like to highlight about instant gratification.According to Wikipedia gratification is defined as below;
Gratification- is the pleasurable emotional reaction of happiness in response to a fulfillment of a desire or goal.
Instant gratification is hence defined as;
instant gratification is often used to label the satisfactions gained by more impulsive behaviors: choosing now over tomorrow
The opposite of Instant gratification is referred to as deferred gratification.
Being part of generation Y, I know I have been a victim of instant gratification as we all want things to be done now now and that is why we have fast food restaurants, microwaves, electric trains, smart phones, social media, wifi almost everywhere just to mention but a few.
These all being good for us and efficient and time saving we have translated the same now now effect to other aspects of our lives such as relationships, business and work. We want something to work now now yet anybody can tell you for a fact that building relationships takes time, hence you start wondering why a guy hasn't proposed and its only been two months yet you hardly even know him and in case he does you realize that you cant stand him when it's already too late.
The same applies at work, you find that the younger people want to climb up the ladder and earn a six figure salary now now and when they don't they get very frustrated. The same also applies in businesses, young entrepreneurs with start ups want to have a Mark Zuckerbag story at this very moment yet the reality is that some things take a while actually most important things take a while.
This is the reason why the saving culture is dying among the young because we get money and want to spend it now, this is why we cant have conversations with friends and family because you need to know what's happening now on social media at this very moment, this is why before you enjoy having your food it's on instagram now because people have to know what you are having now, how will they know when I don't post it? And the list could go on and on :)
Patience and deferred gratification is a virtue let's all try and practice it. We shall all have a more meaningful and fulfilled life.
That's all for today. Thanks for stopping by.
xoxo,
Miss Wainaina
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